NEW MEDIA THE ONLY MEDIUM

The only answers we find for all our doubts – “GOOGLE IT”. We revolve around a new world where information is available with a click; one can make friends just by searching them or built up a business just with the help of a social networking site. Yes we are talking about “NEW MEDIA”.

New media is a broad term in Media Studies that emerged in the later part of the 20th century to encompass the amalgamation of traditional media such as film, images, music, spoken and written word, with the interactive power of computer and communications technology, computer-enabled consumer devices and most importantly the Internet. There are many promises related to the term. For example, new media holds out a possibility of on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. Another important promise of New Media is the "democratization" of the creation, publishing, distribution and consumption of media content. What distinguishes new media from traditional media is the digitizing of content into bits. There is also a dynamic aspect of content production which can be done in real time.

It’s impossible to survive on traditional media for any kind of work. One has to primarily look out for New media, which can support any kind of work under the sun in a few seconds. The rise of new media has increased communication between people all over the world and the Internet. It has allowed people to express themselves through blogs, websites, pictures, and other user-generated media.

With the expansion of New Media which includes FaceBook, Twitter, My space etc the risk of privacy has also abundantly increased. No doubt, New Media has give birth to certain new age agencies like Social Media which is now a multinational organization it has equally harnessed the possibility of authenticity and risk of forgery.

As Clement Mok, former Creative Director APPLE, states, “Five years ago, we thought of the Web as a new medium, not a new economy.”

As a responsible new generation, we need to bring about a perfect blend between Traditional Media and New Media instead of killing each other.